Owners Loeka and Joël founded Stride out of passion and love for sports and entrepreneurship. Together they have achieved eight Dutch titles and numerous victories in motocross.
After experiencing their own underwear problems, they quickly realized there was a huge demand for a product that could withstand the intensity and strain of extreme sports while simultaneously offering ultimate comfort. Months were spent developing designs, creating countless prototypes, and creating a brand.
Finally, on April 1, 2025, Stride was officially registered in the trade register. After a year of work, a pair of boxer shorts was launched that didn't compromise on Loeka and Joël's wishes.
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