The Brand
Stride is a lifestyle underwear brand with roots in the Netherlands. The brand was founded with one clear mission: to create boxer shorts that combine comfort, style, and innovation for people who keep moving.
The brand is known for its premium quality and distinctive designs, aimed at those who don't compromise on style or performance. Each pair of boxers is designed to make you feel confident and comfortable all day long.
Since its founding, Stride has built a rapidly growing product range, featuring boxer shorts with a perfect fit, smart fabrics, and unique prints. The focus is on detail, comfort, and design. Stride aims to be more than just underwear; it's a brand for people who want to move forward.
Stride's Core Values
Our core values form the basis of everything we do. We combine performance and long-lasting comfort with designs that stand out. This allows us to develop products you can rely on, during exercise and in daily life.
Made to perform
Stride is designed for movement. Whether you're training, racing, or have an active day ahead: our products move with your body and stay securely in place.
We pay attention to every detail, so you can fully concentrate on what you're doing. No irritation or unnecessary distractions, just underwear you can rely on.
Comfort with every move
Performing well starts with comfort. That's why we choose lightweight, breathable materials and a fit that remains comfortable from the first moment to the last.
Our products are made for intense workouts, long days, and everything in between. Comfort that doesn't disappear the moment you start moving.
Designed to stand out
We believe that functional sports underwear doesn't have to be boring. Stride combines performance and comfort with striking designs, distinctive colors, and a recognizable unique style.
Because what you wear shouldn't just feel good. It should also look good and suit you.
Meet the Owners
Owners Loeka and Joël founded Stride out of passion and love for sports and entrepreneurship. Together they have achieved eight Dutch titles and numerous victories in motocross.
After experiencing their own underwear problems, they quickly realized there was a huge demand for a product that could withstand the intensity and strain of extreme sports while simultaneously offering ultimate comfort. Months were spent developing designs, creating countless prototypes, and creating a brand.
Finally, on April 1, 2025, Stride was officially registered in the trade register. After a year of work, a pair of boxer shorts was launched that didn't compromise on Loeka and Joël's wishes.
I started Stride because I felt there wasn't a boxer short that truly fit well during exercise and was comfortable enough to wear all day. That's why we set out with one goal: to develop a boxer short that offers 24/7 comfort.
— Loeka Thonies, Co-founder of Stride
I started Stride because I believed we could create boxer briefs that were better in every way. From the fit and material to how they perform during exercise. We wanted to make a product that we ourselves would want to wear every day.
— Joël van Mechelen, Co-founder of Stride
Brand Ambassadors
Maxime Renaux
Jeffrey Herlings
Bradley Cox
Davy Pootjes
Kay Karssemakers
Ivano van Erp
Trey Cox
Micha Boy de Waal
OUR VISION
Stride is a favorite among professional athletes and influencers who use our brand. We're proud of our community of ambitious and inspiring people who live the Stride lifestyle.
Are you an athlete or content creator who identifies with our style and values? We're always open to new collaborations. Apply via the button below, and you could be the new face of Stride.