The Brand
Stride is a lifestyle underwear brand with roots in the Netherlands. The brand was founded with one clear mission: to create boxer shorts that combine comfort, style, and innovation for people who keep moving.
The brand is known for its premium quality and distinctive designs, aimed at those who don't compromise on style or performance. Each pair of boxers is designed to make you feel confident and comfortable all day long.
Since its founding, Stride has built a rapidly growing product range, featuring boxer shorts with a perfect fit, smart fabrics, and unique prints. The focus is on detail, comfort, and design. Stride aims to be more than just underwear; it's a brand for people who want to move forward.
Meet the Owners
Owners Loeka and Joël founded Stride out of passion and love for sports and entrepreneurship. Together they have achieved eight Dutch titles and numerous victories in motocross.
After experiencing their own underwear problems, they quickly realized there was a huge demand for a product that could withstand the intensity and strain of extreme sports while simultaneously offering ultimate comfort. Months were spent developing designs, creating countless prototypes, and creating a brand.
Finally, on April 1, 2025, Stride was officially registered in the trade register. After a year of work, a pair of boxer shorts was launched that didn't compromise on Loeka and Joël's wishes.
Brand ambassadors
Maxime Renaux
Jeffrey Herlings
Bradley Cox
Davy Pootjes
Kay Karssemakers
Ivano van Erp
Trey Cox
Micha Boy de Waal
OUR VISION
Stride is a favorite among professional athletes and influencers who use our brand. We're proud of our community of ambitious and inspiring people who live the Stride lifestyle.
Are you an athlete or content creator who identifies with our style and values? We're always open to new collaborations. Apply via the button below, and you could be the new face of Stride.