Why we started Stride?

Stride was born from a simple idea: why should you have to choose between comfort, performance, and good design when it comes to underwear?

Underwear is the first thing you put on and the foundation of every outfit. Yet, it often receives little attention. Many boxer shorts look good, but are uncomfortable during exercise. Other models are functional but lack appeal. We believed this could be improved.

Made for an active lifestyle

Sports and movement are an important part of Stride. Whether you're at the gym, running, playing football, or spending a full day on a motorcycle: you want underwear you can rely on.

A boxer short should fit snugly, move with your body, and remain comfortable when the intensity increases. That's why we choose materials that dry quickly, retain their shape, and are suitable for an active lifestyle.

Our products are designed not only to feel good when you put them on, but especially when you actually use them.

Performance doesn't have to be boring

Functional sports underwear often looks simple and predictable. We, however, believe that strong performance and striking designs go together perfectly.

From subtle colors you can wear every day to bold prints like Hypno Flow: every Stride collection features various styles. This way, you can always choose a boxer short that suits you.

We want to create products that you put on with the same enthusiasm as the rest of your outfit.

Inspired by the motocross world

Motocross has been an important part of Stride from the start. It's a sport where comfort, freedom of movement, and every small detail can make a difference.

By collaborating with riders and using our products in demanding conditions, we continuously learn what can be improved. Their experiences help us further develop our boxer shorts and make choices that work in practice.

We are proud that athletes like Jeffrey Herlings and Kay Karssemakers represent Stride. Their perseverance and drive for continuous improvement perfectly align with what we stand for as a brand.

Together with our community

Stride is not just about what we ourselves find beautiful or important. We listen to our customers, athletes, and followers. What colors do they want to wear? Should the next design be clean and timeless, or bold and different?

We incorporate this feedback when developing new collections. This way, we build a brand together that continues to innovate and connect with the people who actually wear it.

This is just the beginning

What started with the idea of creating better and more beautiful underwear is growing step by step. We continue to develop new designs, improve existing products, and work on new items for sports and everyday use.

Our ambition is clear: to develop Stride into a brand known for comfort, quality, performance, and designs you won't find anywhere else.

We are proud of what we have built so far, but we are far from finished.