NEWS

With Drop 1 we take the first official step of Stride. Not a test, but a well-thought-out introduction to what we consider important: design, performance, and comfort, without compromise. This first drop consists of four unique designs, each developed with...

Owners Loeka and Joël founded Stride out of passion and love for sports and entrepreneurship. Together they have achieved eight Dutch titles and numerous victories in motocross. After experiencing their own underwear problems, they quickly realized there was a huge...

Bradley Cox has signed with the Sherco Rally Factory Team, where he will line up alongside teammates Lorenzo Santolino and Harith Noah. Over the past seasons, Bradley has established himself as one of the biggest rising talents in rally racing. As...